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THE ROUGH CUTS

I try to design something every day. For the creative thinker, ideas don't take a next-in-line ticket. They show up on their own schedule.

For me it's relentless. In the shower, mid-conversation, in the car, tying my shoes — interrupting the current "best idea ever" with something potentially better. 

This library is where I store those ideas. Sketches, creative thoughts, photos, writings, and alternate concepts for projects I've completed. This is what my creative process looks like off the clock. Thanks for stopping by and having a poke around.

Boutique by design. Decades deep in experience. Uncompromisingly personal in approach.

Thirty years of wine label design, brand identity, and visual merchandising for wineries in Napa Valley and Sonoma County. And since 2022, a vintner myself. I bring a designer's eye and a vintner's perspective to every project — which means I understand what's at stake on both sides of the label.

©2026 Max Blum Design. All Rights Reserved.
 

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