MY STORY

I've spent 30 years at the intersection of design and retail — building brands, shaping shelf presence, and helping products find their voice.

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I specialize in branding, label design, and collateral materials for premium, small, and family-owned wine brands. Every project is crafted to reflect a winery's distinctive character — telling its story through imagery that is both compelling and purposeful.

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Before founding my own studio, I co-founded ICON Design and Display, which grew into a leading designer and manufacturer of custom retail displays for the wine industry. Over the course of my career, I've earned more than 25 design awards from SHOP! — the most recognized honor in retail merchandising.

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Since 2022, I've also been a vintner myself, and that experience has profoundly deepened my connection to this industry and the people in it. I understand the pride of ownership, the weight of a harvest, and the bridge between what's in the bottle and what the world sees on the label. That lived experience shapes every creative decision I make — and it gives my clients a perspective they won't find anywhere else.

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Boutique by design. Decades deep in experience. Uncompromisingly personal in approach.